When you talk about personal equipment tracking, most people turn their minds to Apple’s Airtags .. demonstrating the tech giant’s brand recognition and its definition of the product line, however they’re far from the only players in the game. Google has its answer to the “Find My” network, but there’s others too, and Tile is one of the bigger ones.

Thanks to its own first-party tracking network and a partnership with Life360, Tile Trackers work incredibly well and they’re cross platform, unlike Google and Apple’s products which largely tie you to Android or iOS devices respectively.

Out this week are a new range of Tile trackers which have a range of new features:

  • First-ever integrated SOS feature: Each tracker will feature a multi-function button that extends the Life360 app’s SOS services, providing a discreet way to signal for help if you feel unsafe.
  • Enhanced performance: The new Tile lineup features extended Bluetooth range (Tile Pro now ranges up to 150 meters), a louder ring, and a refined design.
  • Life360’s network power: Leverage the strength of Life360’s vast network of 2.4 million users in Australia to help locate lost/stolen items.
  • Compatibility across both iOS and Android: Tile and Life360 ensure that these essential features are accessible to all the important people in your life, regardless of phone choice.

The Tile lineup features a sleek redesign and four new colours, allowing each family member to select their favorite. Tile trackers also include four unique models, each ready to use right out of the box with no additional accessories. The models include:

  • Tile Mate ($44.95): Tile’s everything tracker with built in key ring. The Mate is ideal for keeping track of anything from keys and backpacks to lunchboxes and handbags.
  • Tile Pro ($59.95): Our most powerful tracker with built in key ring, the Pro has a louder ring and the longest range. Keep an eye on your most valuable stuff – like your golf bag, camera, or car.
  • Tile Slim ($49.95): Tile’s thinnest tracker, the Slim slides easily into wallets, passport holders, luggage, and more.
  • Tile Sticker ($39.95): The smallest Bluetooth tracker on the market, the Sticker adheres easily to your loseables and valuables – whether it’s the TV remote or a brand-new bicycle.

Tile Mate, Slim, and Pro each extended their Bluetooth range to be best in class (Tile Pro now ranges up to 500ft), while Tile Mate, Sticker, and Pro each now feature an even louder ring for a superior nearby finding experience.

These new features complement Tile’s existing benefits, such as Anti-Theft Mode, a unique feature designed to protect high-value items from theft. Unlike competitors, Tile won’t alert thieves to its presence via notifications, so users have an improved chance of recovering their valuables.

The new lineup will be available on September 17 across Tile.com and retailers worldwide. For more information on Tile’s latest update and other initiatives, visit Tile.com.