Epson Australia this week became the first Epson office in the world to announce that Epson globally has joined forces with National Geographic to promote the protection of the world’s permafrost – the frozen ground beneath the polar regions of the earth – in its newly launched ‘Turn Down the Heat’ campaign.

In a more long term pledge Epson said that they will become carbon negative and eliminate use of exhaustible underground resources such as oil and metal by 2050. They are also committed to all 17 of the UN Sustainable Development Goals.

The campaign comes as scientists predict the world’s permafrost will thaw entirely by 2100, drastically changing ecologies, raising global sea levels, and releasing over 950 billion tonnes of methane into the atmosphere.

Epson and National Geographic aim to raise awareness of how people can reduce their own impact of global warming, from homes to offices and other businesses.

‘Turn Down the Heat’ is fronted by the National Geographic Explorer, Dr. Katey Walter Anthony, who oversees arctic observatories in Alaska and Russia to monitor the long-lasting impact of climate change. Her pioneering research into the protection of permafrost is featured in a series of videos, infographics and online content in collaboration with Epson and National Geographic and can be found at Heat Free Technology.

Dr. Anthony commented:

“The Arctic is literally melting before our eyes. We estimate that up to 10% of the projected global warming this century could come from thawing permafrost, and that affects the entire Earth. What happens in the Arctic does not stay in the Arctic. Our choices really do matter in work and in life. And when businesses and people make smart decisions about what technology we use, that will also make a positive difference for our environment.”

Saving energy is essential in the fight against global warming, but numerous technologies in both businesses and homes consume significant volumes of it on a daily basis. Epson’s pioneering range of printers with Heat-Free Technology buck this trend, reducing environmental impact by using low energy and few replacement parts.

Epson global president Yasunori Ogawa commented:

“Sustainability is at the heart of everything we do at Epson, and we are committed to not only lowering our own environmental footprint but helping customers to do so too. We hope to make a difference in overcoming global environmental issues with our customers and business partners through our technologies.”

Epson Heat-Free Technology does not require heat in the ink ejection process and uses substantially less electricity than laser printers. Instead pressure is applied to a Piezo element, reducing environmental impact while increasing productivity without compromise.

As an example at the Epson press event they printed the same document from one of their printers as well a similar specification laser printer from another brand. The inkjet printer printed faster and also used drew a lot less elecricity from it’s power point than the laser printer did.

Heat-Free Technology brings four benefits:
– Low power consumption saves energy and money
– Few replacement parts, low environmental impact
– Save time with consistent high-speed printing
– Low intervention increases productivity

Epson also expanded its EcoTank Pro line of cartridge-free printing solutions, to include models designed for high-productivity home offices. The new Heat-Free EcoTank Pro ET-5150 and EcoTank Pro ET-5170 models provide home offices and small businesses with a more affordable EcoTank Pro option for high-speed, high-volume, cartridge-free printing.

Epson Australia also launched two new heat-free, cartridge-free premium EcoTank Photo models . Perfect for keen amateur photographers, the wireless, multi-function EcoTank Photo ET-8500 and ET-8550 use 6 colour Epson Claria ET Premium inks, can print up to 2,300 high-quality photos or 6,700 pages in black and white or 6,200 pages in colour with one set of ink bottles with low running costs.

As these printers feature Epson’s patented Micro Piezo Heat-Free Technology, you can now enjoy consistent high-speed photo printing, with greatly reduced energy consumption and less need for replacement parts, helping to save time, money and the planet too.

For more on Epson EcoTank printers with Heat-Free Technology go to the Epson Ecotank website.

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Epson would be pleased with the endorsement. Inkjet cartridges have astronomical mark-up in price and take in huge profits for Epson.

Paul Warner

I think you’ll find most if not all of Epson’s new printers are ink tank versions with expensive printer but cheap ink refills.


Epson would like all to change, as the profit margin on inkjet printers is astronomical.