Back in May this year, we ran a reader survey to get a better understanding of who our readers were. We have since used the results of the survey to inform a number of changes around Ausdroid, including:
- Increased the number of authors
- Fine tuned the targeting of our content
- Ensuring our posts target our demographic
- Picking good-fit advertisers to partner with us.
One thing we didn’t do, in a particularly timely fashion, was publish the results of the survey. This was a for a few different reasons, but we are pleased to now make the survey report available for people to read. The survey results are attached below this post.
Download the survey results here: PDF (750kB)
When will the Ausdroid 2012 Reader Survey be going live? Last year’s one went live, mid May.
Thanks for posting the survey results, Chris
It’ll be interesting to see how the Phone Model, Android Version and Android ROM sections pan out next year.
Hopefully, ‘About your primary mobile phone’ will have a corresponding ‘About your primary tablet’ section next year.
Thanks for the feedback Jeni – when it comes to drafting up the survey for 2012 (which we will definitely be doing earlier, and releasing the results of earlier too) we’ll use your feedback to improve it 🙂
woah, so many stock rom users.
That’s the thing about Android, It can be customized as lightly or as heavily as a user needs, up to and including replacing the ROM, IF there is one for your make/model of device.
What would be an interesting sub breakdown would be to see how many users on stock ROM have rooted their devices, and/or replaced the launcher.
I Agree Jeni, I love fiddling around with my devices with Apps and Settings. I just don’t have enough time and enthusiasm at the moment for replacing ROMS
Good for you for doing the survey & posting the results. I think I contributed but it was 6 months ago…
The 65+ results surprised me, I would have expected none personally. The Male to female ratio was predictable as was the state distribution. Good survey though, decent sample size.
Hey, some of us oldies have been around IT since before you were born! God that makes me feel old, particularly as this coming year I will move from the 45-55 into the 55-65 age group.
PS My first job in IT involved Punched Paper Tape and Punched Cards, so now my mission is to be completely mobile with a phone and a tablet!
Hey Chris, you’ve left someone’s personal details under “Contribute Something”, someone’s email address and message.
Shizen. I have pulled the PDF — new one up in a minute.
New PDF up.