We’ve seen Google rolling out .new URLs to several Google services over the past month. Now Google Registry will let anyone make their own .new domain to help people get things done faster.

Trademark owners have until January 14, 2020 to register a trademarked .new domain. It’s unclear what will happen if companies don’t register, will they be cleaned or sold to anyone who’s willing to pay, imagine coke.new going to pepsi.com.

On December 2, 2019, anyone can apply for a .new domain during the Limited Registration Period. Note, though, that these domains are not free and are apparently not cheap.

There are registration criteria for .new domains. All .new domains registrations must:

  • Be used for action generation or online content creation;
  • Take the user directly into the action generation or content creation flow;
  • Resolve to the action within 100 days of registration;* and
  • Allow Google Registry to verify compliance at no cost.

Google has already announced 13 partners including:

  • Playlist.new: Create a new playlist to add songs on Spotify.
  • Story.new: Write about what matters to you on Medium.
  • Canva.new: Create beautiful designs with your team.
  • Webex.new: For an easy, fast, and secure way to start your personal meeting room from any browser, try this shortcut from Cisco Webex.
  • Link.new: Instantly create trusted, powerful, recognizable links that maximize the impact of every digital initiative using Bitly.
  • Invoice.new: Create, customize and send customer invoices directly from the Stripe Dashboard.
  • Api.new: Prototype and launch your ideas for new Node.js API endpoints with this shortcut from RunKit.
  • Coda.new: Simplify your team’s work with a new doc that combines documents and spreadsheets into a single canvas.
  • Music.new: Create personalized song artwork for OVO Sound artist releases, pre-save upcoming music, and play the latest content with a single click.
  • Cal.new: Create a new Google Calendar event right from your browser.

If your interested in .new domain we’d suggest you hurry, it’s going to be a land grab, head on over whats.new.

Source: Google.