After a shaky start, Samsung has confirmed that its first foldable smartphone – the Samsung Galaxy Fold – is back in business, and will be launched in South Korea tomorrow 6 September. Following this, it will launch in select countries including France, Germany, Singapore, UK and the US, with more to follow.
Of most interest to the Australian audience is confirmation that the Galaxy Fold will come to Australia, but precise timing and pricing are yet to be announced.
Over the last few months, Samsung has been working intensely on the Galaxy Fold to make sure that it can stand up to user’s expectations, and their daily lives. The design and construction has been re-done, as well as the overall consumer experience.
Samsung’s mobile division president said
The category-defining Galaxy Fold is a device that defies the barriers of traditional smartphone design. Now, we’re excited to release this pioneering mobile technology, and allow consumers to experience it for themselves.
Consumers have responded positively to larger screens, and the Galaxy Fold’s revolutionary form factor offers a bigger, more immersive screen without sacrificing portability. This is what we call innovation of new mobile experience in action.
Samsung is doubling down on the customer experience, too. Each Galaxy Fold comes with access to specialised customer care services just in case anything goes wrong, or if users need support with what is a brand new kind of phone design. The new Galaxy Fold will have 5G options in some markets, and while it’s unclear if this will include Australia, we should know more here soon.
We understand the Galaxy Fold, given this timing, is likely to be shown off again at IFA 2019 where we happen to be this week, so hopefully we’ll get some hands on time so we can tell you a bit more about it.
