Maybe you know that they can be a powerful marketing tool for your business and your website. You know the secret to success with them is implementing them properly, at the right time and place, with the right offer.
There are many different types of pop-ups, and they can be used on a variety of different types of websites. They are a great way to get your site visitors’ attention, increase awareness, or provide extra content. Here is an ultimate guide to the various types that exist according to their function.
The Key Advantages Of Pop-Ups
Pop-ups are a great way to engage with an audience. They are passive and non-intrusive, meaning that your clients will likely not be offended by them. They also allow for the quick dissemination of important information or sales pitches. There are also other advantages listed below.
Easy Implementation
A pop-up is the easiest way to include additional content on your website. You can easily add any extra information, blog, newsletter sign-up form, or shop to your site or page with a single line of code or simple plugins.
Dynamism And Design
Commonly, pop ups templates don’t have to be boring, they can easily become a part of every page design and even provide a better perception of your brand as you can use different color schemes and styles for other pages. They will also blend nicely with your site design as they are not big blocks on the page that are visible at first glance.
The Right Offer At The Right Time
Pop-ups are great for increasing your business and website awareness and bringing in new leads and sales. They can be used to offer something at the right time – say, a special deal or to announce a new product launch.
Brevity
As pop-ups disappear when you close them or move away from the web page, they are just like any spoken word: If it isn’t said briefly and naturally, it loses its meaning and becomes ineffective. Pop-up windows should only contain some interesting content that doesn’t take too much space so people will not get annoyed by them in any way.
Types Of Pop-Ups By Format
The different types of pop-ups have different functions and have been created for various purposes over time.
Hello-Boards
Hello-boards are mostly used for advertising and introducing something new to the visitors, like a new brand or product. They are usually in the form of a pop-up box that emerges from a banner (usually with a picture or video) and contains some text and an offer to entice users to take the desired action, for example, watching a video or accessing more information about their business.
Page-Stops
Page-stops are a useful tool for driving traffic to your online shop or simply providing some interesting content to visitors. You can, for example, add them to blog posts or new articles and give a link to your shop or another place like your homepage where you will get more information about the products from your site.
Types Of Pop-Ups By Action
Pop-up box types can be classified depending on their function and actions. The most common actions include:
Entry Pop-Ups
These pop-up boxes are displayed as soon as a visitor enters your website. There are various pop-ups for this action, such as information boxes or offers. They usually only show up once, and a visitor will not see them again, making them effective in targeted marketing.
Click Pop-Ups
These pop-up boxes appear when a user clicks on a certain element, such as an image, text, or another link. This can be good for displaying content related to an element that a user clicked on, so you can track what they are interested in.
Sidebar Scroll Pop-Ups
These pop-up boxes usually appear on the side of a website’s page and are triggered when a visitor reaches a certain element on your site, usually around the middle. They are convenient because they will show up as a user scrolls down the page, not when clicking on anything, so they won’t disturb them while browsing.
Timed Pop-Ups
These pop-up boxes appear after you display something to your visitors for a certain period. They can be good to remind users of something, such as getting an email address or leaving feedback, but they also waste time and are annoying if used too much or displayed too often.
Exit Pop-Ups
These pop-up boxes appear when a user tries to leave your site. They are triggered when a visitor reaches the end of the page and are usually used for increasing retention.
Types Of Pop-Ups By Purpose
The various types of pop-up boxes are used for different purposes.
Subscription
The main purpose of subscription pop-ups is to get a user’s email address. They can be displayed as soon as a visitor enters your site or when he enters a particular section.
Promo Offers, Discounts
Pop-ups that advertise a discount or some special offer are usually displayed right after a visitor enters your site so you can attract attention and increase awareness.
Callback
These are pop-ups that appear in the sidebar of your site. They are very useful because they can remind users about something you would like them to do, such as leaving a review, telling their friends about your site, or making a purchase.
One-Click Order
One-click order pop-ups offer your visitors the chance to purchase something. They appear when clicking on a button or a link that leads to your shopping cart, as users want to make immediate transactions.
The Bottom Line
Pop-ups should be used responsibly, and your actions should always be focused on improving the user experience. You can’t expect to annoy your users so much that they leave your site and bring them back with pop-ups. Pop-ups are a tool that you can use to increase customer loyalty and help them make the right decision, so you will have more visitors and spend less effort on advertising.
As in any marketing strategy, take some time to understand how people act online, what they like or don’t like, what works and why, what doesn’t, and why. Test different pop-up boxes that apply to people’s needs but still drive them towards a goal you want them to reach.
