Motorola have launched 3 new edge devices to its edge line up with the Motorola Edge 30
Ultra, Motorola Edge 30 Fusion and the Motorola Edge 30 Neo. The launch of these three new devices comes on the same day as the brand announced a strategic partnership with Pantone, the global authority on colour.
Speaking at the launch of the new Edge devices, Kurt Bonnici, Head of Motorola for Australia and New Zealand has stated:
“The launch of our newest mMtorola edge devices is a huge step forward in the way Motorola delivers the most cutting-edge technology to market. Whether it’s setting new standards in power, performance, cameras, display or design, our edge devices continue to push the boundaries of traditional flagship smartphone conventions.”
So what do each of the devices offer? Let’s have a look shall we.
Motorola Edge 30 Ultra
The Motorola Edge 30 Ultra is the more premium of the three devices launched and the spec sheet does show and prove this.
The Motorola Edge 30 Ultra comes with a 6.67-inch Endless Edge Display (2400 x 1080 @ 394ppi and a 144Hz refresh rate) that is housed in a 3D Corning Gorilla Glass 5 with anti-fingerprint coating.
The Motorola Edge 30 Ultra is powered under the hood by Snapdragon 8+ Gen 1 Mobile Platform Processor, 12GB RAM and 256GB of onboard storage, though it is unclear if this can be expanded via MicroSD card.
In terms of cameras, the Motorola Edge 30 Ultra comes with a triple rear camera setup that is made up of a 200MP main camera lens, 50MP Ultrawide angle lens and a 12MP Portrait (2x telephoto) lens. The front facing camera is a 60MP camera which will ensure flawless insta selfies or TikTok and snapchat videos and more.
In terms of connectivity, the Motorola Edge 30 Ultra comes with Wi-Fi 802.11 a/b/g/n/ac/ax
2.4 GHz | 5 GHz | 6GHz, Wi-Fi 6E, Wi-Fi hotspot, Bluetooth version 5.2, 3G, 4G and 5G network connectivity.
The Motorola Edge 30 Ultra will run Android 12 right out of the box alongside the inclusion of USB-C port and charger, On-screen fingerprint reader and has a 4610mAh battery which Motorola state should last a full day, although this remains to be tested under review conditions and yes we will be looking at reviewing this devices alongside the other devices when we can get our hands on them, so keep an eye out on the site for those reviews.
The Motorola Edge 30 Ultra will be available in Interstellar Black for $1,399 from the following Motorola retailers such as JB Hi-Fi, The Good Guys, Officeworks, Big W, Mobileciti and Lenovo.com from October, though no dates were given for this at this stage.
Motorola Edge 30 Fusion
The Motorola Edge 30 Fusion is more the mid range device and has an impossibly thin, perfectly balanced design.
The Motorola Edge 30 Fusion comes with a 6.55-inch Endless Edge Display (2400 x 1080 @ 402ppi with a 44Hz refresh rate) and is housed in a 3D Corning Gorilla Glass 5 with anti-fingerprint coating.
Powering the Motorola Edge 30 Fusion under the hood is a Snapdragon 888+ 5G processor, 8GB RAM alongside 128GB of onboard storage, though it is not clear if this can be expended via MicroSD card.
In terms of cameras, the Motorola Edge 30 Fusion comes with a a triple rear camera setup that is made up of a 50MP main camera lens, 13MP Ultrawide angle lens and a 2MP depth sensor. The front facing camera is a 32MP camera lens which should make those insta selfies certainly pop.
The Motorola Edge 30 Fusion will run Android 12 right out of the box and in terms of connectivity, will comes with Wi-Fi 802.11 a/b/g/n/ac/ax, 2.4 GHz | 5 GHz | 6GHz, Wi-Fi 6E, Wi-Fi hotspot, 3G, 4G and 5G network connectivity, Bluetooth version 5.2, USB-C charging port alongside NFC as well.
The Motorola 30 Edge Fusion will be available in Cosmic Gray and Solar Gold at JB Hi-Fi , The Good Guys, Officeworks, Big W, Mobileciti and Lenovo.com for $899 and will go sale from 27 September 2022.
Motorola Edge 30 Neo
The Motorola Edge 30 Neo is more the budget yet mid tier device and is the first device to arrive in the Pantone Colour of the Year for 2022, Very Peri, as part of Motorola’s long-term partnership with Pantone.
The Motorola Edge 30 Neo comes with a 6.28-inch pOLED FHD+ Display (2400 x 1080 @ 419ppi with a refresh rate of 120Hz).
Powering the Motorola Edge 30 Neo under the hood is a Snapdragon 695 5G processor, 8GB RAM and 128GB of onboard storage, though it is unclear if this can be expanded via MicroSD card.
In terms of cameras, the Motorola Edge 30 Neo comes with a dual rear camera setup made up of 64MP main camera and a 13MP combined Macro and Depth camera lens. The front facing si a 32MP camera lens, so should provide some flawless insta selfies.
In terms of connectivity, the Motorola Edge 30 Neo comes with Wi-Fi 802.11 a/b/g/n/ac | 2.4 GHz + 5 GHz | Wi-Fi hotspot, 3G, 4G and 5G network connectivity, NFC, Bluetooth version 5.1 alongside a 4020mAh battery which Motorola does state should last the whole day.
The Motorola Edge 30 Neo will run Android 12 right out of the box and will be available in Very Peri and Black Onyx at JB Hi-Fi , The Good Guys, Officeworks, Big W, Mobileciti and Lenovo.com for $599 and will go on sale from sometime in October, though dates and exact time frames where not provided.
Pantone Strategic Partnership
As stated, Motorola has signed and announced a strategic partnership with Pantone, the global authority on colour, which the company has stated is a long-term partnership which will give Motorola access to Pantone’s unparalleled knowledge via access to Pantone’s Colour Institute experts and a subset of curated colours that will feature strong design trends, including the much-lauded Pantone Colour of the Year.
The partnership will combine Motorola’s innovation-focused technology leadership with Pantone’s expertise in colour trending and forecasting, to empower self-expression through the intersection of colour and technology.
Kurt Bonnici, Head of Motorola for Australia and New Zealand has stated about the long term strategic partnership between Motorola and Pantone that:
“We know that smartphones are more than just tools for communication. They have become a vessel for expression, representing who we are,” and that. “Colour plays a huge part in this – it is incredibly powerful and just like our smartphones, helps us tell our story and connect with the world around us.”
Elley Cheng, Pantone Vice President and General Manager has stated about the new strategic partnership between the two companies that:
“We are proud to partner with Motorola to offer Australian consumers smartphones that feature the best-in-class design trends and colours,” and that “Motorola exists to design, create and deliver purposeful innovations to people across the globe and has a strong history in developing intuitive products. At Pantone, we share these values, and we’re excited to be working with Motorola to highlight the importance and power of precision in design, innovation and self-expression in colour and technology.”
it will be interesting to see how this partnership will work with new devices going forward and how both companies will help influence designs which can help consumers possibly consider buying Motorola devices going forward.