When mobile phones first emerged, like there is today, a battle was fought for supremacy. For some time, the Nokia 3210 reigned with its design, great battery life and even a game (snake) built in.

25 years later – with a modern redesign, the Nokia 3210 is back with perfect timing!

Brenden Folitarik, Country Manager for Australia and New Zealand, said:

“At HMD, we’re all about blending the best of both worlds, the convenience of smartphones and the sheer fun of unplugging! We are excited to re-introduce the iconic Nokia 3210 to a new generation! It’s not just a phone; it’s a time capsule of fun! With this blast from the past, say goodbye to screen time stress and hello to being in the moment.”

Priced at just $129.00 and available in Scuba Blue, Y2K Gold, and Grunge Black from the usual retail outlets (JB Hi-Fi, Officeworks, Big W, Amazon, and Harvey Norman), it’s sure to sell well in circles where people are starting to care about disconnecting.

Lars Silberbauer, CMO of Human Mobile Devices (HMD), said:

“The Nokia 3210, a cultural icon, is back at the pinnacle of global dumbphone boom as consumers look to balance their screen time usage with a digital detox. The Nokia 3210 has simplicity at its core, allowing consumers to be totally present. Forget dumbphone, this is 2024’s fun phone.”

As the top of the newly released “dumb” phones for HMD, the Nokia 3210 will certainly stir some nostalgia as a feature phone. Updated for the 4G networks (just in time for the 3G shutdown), the 3210 brings the iconic design back with the basics: A 2MP camera (inc a flash and torch) and a 1,450mAh battery that will last a long time without all those power-hungry features and apps sucking the life out of it.

Oh, and it’s still got snake too…
Even though it’s only for weekends, I’ll be getting one to disconnect from some of the constant notifications that I get through the week.

Adding to the Nokia 3210 (honestly, why would you look further if you want a feature phone?) there are three other devices:

  • The Nokia 215 – RRP AU$79.00 – is available in Meteor Grey and Peach
  • The Nokia 225 – RRP AU$99.00 – is available in Dark Blue and Pink
  • The Nokia 235 – RRP AU$109.00 – is available in Black, Purple and Blue

All three devices are 4G VoLTE compatible, through JB Hi-Fi, Officeworks, Big W and Amazon (check retailer availability) now.

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Whilst I love the idea of a feature phone, I suspect there is an opportunity for a similar device only with a great camera (not one that belongs in 2010) and maps.