With CES in Las Vegas underway, Samsung has shared its vision for a calmer connected world with more focus on sustainability at the heart of its vision. Highlighting how it continues to prioritise the environment through a combination of sustainability targets, innovative product design, and strategic partnerships.
The company has stated as part of this effort, by 2050, all of Samsung’s businesses will match their electricity needs with renewable energy and reach net zero carbon emissions. Samsung also stated it is building sustainability features into its most popular products and services by utilising components manufactured from recycled materials and post-consumer materials, including recycled plastic from discarded finishing nets for its smartphones and TVs.
The company also stated that products from its home appliances division, the memory and 5G radio network chipsets, are contributing to energy savings for customers leading to less energy being used to power these devices. Furthermore, Smart things, alongside its AI mode, are also helping consumers save and lower their electricity usage, reducing consumers’ overall climate impact.
Samsung has also partnered with Patagonia, where the two companies have designed a new wash technology called the Less Microfiber Cycle, which is currently being incorporated into Samsung washing machines. It is believed this partnership and new technology can reduce microplastic release by 54% during a laundry cycle.
Samsung has made it clear the company is committed and focused on connected living, with the company announcing its SmartThings Station. The station is a new, easy-to-use smart home hub that offers simple controls and interoperability of multiple connected devices. It will be the first product from Samsung to support Matter support built-in right out of the box. The Smart things Station will be coming to Australia, but no ETA or pricing is available yet.
Samsung has stated as part of its vision; it is also taking security and privacy seriously with the company stating it is taking security to the next level with its Samsung Knox Matrix which will conveniently and safely sync credentials across devices whilst also protecting sensitive information via multi-layered mutual monitoring enabled by private blockchain technology.
Finally, Samsung said that next generation innovations via the use of Spatial AI products are already in the works, like the BESPOKE Jet Bot AI+ which is laying the groundwork for better in-home experiences specific to the dimensions and environment of your space.
Samsung showed off Relumino Mode, which will come to select 2023 Samsung Neo QLED 8K and 4K TVs this year to make content viewing possible for people with vision impairment. This mode highlights outlines and improves contrast and colour so that content is clear and easier to enjoy.
The company also displayed a new pair of Relumino glasses which they first launched at CES back in 2018 as part of its startup acceleration program C-Lab project, as well as its mobile app to make the visual experience more enjoyable and personalised on every screen. It is unclear if these glasses will come to the Australian market but tech that can help people with disabilities is always greatly appreciated.
Samsung has delivered a lot again this year at CES, continuing the theme of greener technology and putting some polish on an already impressive product range. Let’s see what they do with phones later in the year.
