Mobile gaming has become something of a cultural phenomenon in Australia, while the country is recognised as being one of the largest gaming markets in the Asia-Pacific region. Behind the growth is an increasingly tech-savvy populace and the thriving local games development scene, indicating that ‘Down Under’ is certainly ‘Up Top’ when it comes to this modern entertainment medium.
One of the key reasons for the popularity of mobile gaming in Australia is the high smartphone adoption rate. Recent figures indicate that more than 85% of Australians own a smartphone, with this number expected to continue growing over the next several years, and across all age groups based on consistent demographic studies. Other polls and studies indicate there are now actually more smartphones than people, with many now owning multiple devices.
Given such widespread usage, along with instant access to such a broad scope of software and applications, gaming on the go has become a mainstream pastime. According to a report by the Interactive Games & Entertainment Association (IGEA), consumer sales remain robust in the Australian video games market, where more than AUS $1.5 billion spent on mobile gaming alone. Indeed, mobile gaming has now become the largest individual category, within the broader sector as a whole.
Variety is keeping Aussie gamers engaged and entertained
Some of the most popular mobile games in Australia include international hits like Pokémon Go, Candy Crush Saga, Clash of Clans, and Call of Duty. These games also highlight quite a broad range of genres which are being enjoyed by regular players, whether they are casual gamers or hardcore enthusiasts. But perhaps the most diverse range of themes can be found within the iGaming sector, which encapsulates those offered by online casinos.
Having now surpassed the traditional bricks-and-mortar venues in revenue generation, classics like poker and roulette are now firmly part of the digital realm. However, nothing can top the popularity and engagement of pokies, commonly known as video slots outside Australia, which have now become the game of choice for online gamblers. And just as interestingly, games of chance have enjoyed far more societal acceptance in Australia, compared to other countries.
But amidst the impressive choice of games available, quality and confidence are perhaps the most valuable ingredients. Gambling responsibly is important, which means that when players are keen to play online pokies in Australia for real money, finding trustworthy reviews and guides is certainly welcome. This is what industry experts CasinoAus aim to provide, only recommending casino sites that are safe and secure, renowned for the fairness of gameplay.
Australians continue to demand excellence
Nobody wants to play terrible games via laggy and unreliable connections, and this has been a major consideration behind the advances in iGaming technology, just as it has across the whole gaming industry. Beyond the quality of mobile games themselves, just being able to get reliable access has been the major focus in recent years. This has driven massive investment around the whole country, aimed at consistently upgrading and enhancing levels of connectivity.
According to an in-depth mobile nation 2022 report focused on coverage, produced by Deloitte Access Economics for the Australian Mobile Telecommunications Association (AMTA), the country itself is currently ranked third in 5G connected devices per capita. Nevertheless, there is keen awareness that in order to remain at the forefront of digital and mobile technology, consistent infrastructure investment will always be required.
Thankfully, due to demands for bigger and better from the populace itself, local and regional authorities are responsive when it comes to investing and supporting digital technologies. This is undoubtedly great news for Australian mobile gamers, who now enjoy easier and more reliable connectivity than ever before, granting the opportunity to remain engaged and entertained in marvellously diverse ways.
