Car maker BMW has launched a new video on YouTube called ‘Visionary’ powered by Google Spotlight Stories technology to show off their latest innovations in a vehicle called Vision Next 100.
The Vision Next 100 celebrates BMW’s centenary (they started in 1916), and looks forward to the next 100 years in motoring. Available now on YouTube, Visionary offers an immersive 360°look at the Vision Next 100 allowing you to view the inside and outside of the car in an interactive environment.
Jörg Poggenpohl, Head of Digital Marketing BMW Group said of the video
‘Visionary’ perfectly shows how the BMW Group masterfully applies new possibilities of digital communications, to create intense and amazing experiences. We are the first automotive brand to use Google Spotlight Stories. This perfectly fits the self-conception of BMW as innovator and creator of the future.
You can view the YouTube video on your Android device for the full interactive experience or download Google Spotlight Stories from Google Play or the Apple app store.
