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Sony has just announced a new Xperia smartphone, the Xperia E. It’s releasing both single and dual-SIM varieties, although it seems unlikely we’ll see the dual-SIM model, Xperia E Dual in Australia.

Power users will find little to write home about here – the spec sheet reveals the Xperia E to be a mid-to-low spec device powered by a Qualcomm MSM7227A Snapdragon S1 running at 1 Ghz, 512 Mb RAM and a single rear 3.2 MP camera, behind a 3.5 inch 320×480 TFT display with a 1500mAh battery running the show.

While the specs aren’t likely to excite, it’s notable that the device will launch with Android 4.1 – it’ll be interesting to see how Jelly Bean performs on this hardware. The phone also supports HD Voice and lists noise cancellation as a headline feature.

Sony is pushing affordability and cost and power management with a “data usage application” that will monitor data usage, and an “extended standby mode” which disables wifi & mobile data and freezes applications when the screen has been off for a few minutes while leaving calls and messages operational.

This focus on affordability is likely the reason for the push into dual-SIM territory, a big plus in markets where consumers often switch SIM cards to take advantage of cheaper calling rates on their preferred carriers at different times of the day.

The Xperia E will be available in black, white and pink colours, while the Xperia E Dual will be available in black and gold. Australian 3G frequencies are supported, though unsurprisingly there’s no 4G on offer. Sony hasn’t announced a price for the device yet, and the release date is still only a vague “Q1 2013”.

Sony Xperia E Press Images

Note that while Sony’s press release states the device will run Jelly Bean, the specifications pages both say Ice Cream Sandwich. We’ll update the post when we receive confirmation.

Source: Sony Press ReleaseXperia E SpecificationsXperia X Dual Specifications.
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Before discovering the Nexus One, Jason thought he didn't need a smartphone. Now he can't bear to be without his Android phone. Jason hails from Sydney, Melbourne or Brisbane depending on his mood and how detailed a history you'd like. A web developer by day with an interest in consumer gadgets and electronics, he also enjoys reading comics and has a worryingly large collection of Transformers figures. He'd like to think he's a gamer, but his Wii has been in a box since he moved to Sydney, and his PlayStation Vita collection is quite lacking. Most mornings you'll find him tilting at various windmills on Twitter - follow @JM77 and say hi!
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How many models have Sony released this year? They seem to have million different phones on the market at the moment? S, Arco S, T, J, E, U, P, V….. Seems like they are really lacking any kind of strategy at the moment. They just seem to be releasing everything they can. But they seem to be getting quite limited carrier support in Australia at the moment. I reckon phones like the T or V would sell well on Telstra plans for example, but if it hasn’t happened by now, they’ve missed the boat… Telstra seems to be much more… Read more ยป


Most of those handsets were all the leftovers from Sony Ericsson. Them they came to the market with only ‘Sony’ branding. Couldn’t afford to can all those models now could they….

Greg McPherson

Sony seems to be aiming at the lower end at the moment.

They can’t compete with Samsung at the top, so they are releasing phones for the pre-paid, “buy a phone at the supermarket” end of things. Aiming at Huawei’s customers.