HTC looking to reintroduce the Desire brand

HTC appears to be on the track to reintroduce their seemingly forgotten Desire brand. Once the flagship of their range, the Desire series began slowly descending towards low to mid level devices with the release last year of the decidedly lower end Desire C and Desire X handsets. But rather than return the Desire brand to its previous lofty standards, HTC appears to be set to continue the Desire brand as a lower end offering.

Two models of Desire have thus far been seen, earlier tonight the Desire 600 was announced for the Russian, Ukrainian and Middle Eastern markets and earlier today, a phone designated the ‘Desire 200’ was spotted being certified by the Taiwan National Communications Commission(NCC).

The Desire 600 is a mid-range device with 1.2 GHz Quad-Core CPU, 1GB of RAM and 8GB of on-board storage, HTC has forgone the Ultra-Pixel camera of the HTC One on the Desire 600, instead opting for a more industry standard 8MP BSI sensor. The enhanced software features such as BlinkFeed have been included as has the BoomSound and Beats Audio sound system.

The Desire 200 on the other hand, seems intended to be a more entry level phone. The current speculation from VR-Zone(Chinese) is that the phone will come with a 3.5-inch HVGA display, 1GHz Single-Core CPU, 512MB RAM, 4GB of storage with a microSD card slot and a 5MP Rear facing camera.

In the wake of HTC’s less than stellar sales figures of late and the recent spate of departures from their executive team, it’s starting to look like HTC are dropping their cohesive strategy of a single phone push on the HTC One and trying to inject as many phones into the retail market as quickly as possible.

Will the introduction of lower end phones into the market help HTC in the long run?