After Optus released products named Mobile Boost and Internet Boost, Boost Mobile took exception to the use of the “Boost” name. Shortly after, an injunction was issued preventing Optus from using the Boost name; however, this is only a temporary measure.
Today, a joint statement has been issued by Boost and Optus noting the matter is now settled:
Boost Tel Pty Limited and Singtel Optus Pty Limited have resolved their dispute concerning Boost Tel’s BOOST trade marks. Boost Tel had alleged that the launch of new tools by Optus under the names ‘Optus Internet Boost’ and ‘Optus Mobile Boost’ was an infringement of its trade mark rights. The matter was due to be heard in the Federal Court on 20 June 2023. Optus denies it engaged in any trade mark infringement but for commercial reasons it has decided to relaunch these tools under different names. The terms of settlement are confidential.
On the surface, it would seem that Boost has come out better in the deal with Optus relaunching the products under a different name. Unfortunately for interested parties, the details are unlikely to be released.
don’t care abt boost when they don’t support esim even in 2023
eSIM is cool but it’s not really the be all and end all. Boost still offers a very price competitive service.