2020 is a year when Australian passports are probably gathering dust on a shelf because we can’t go on holidays anywhere overseas.

However what a lot of Aussies might need to do is transport large amounts of data they’ve created working from home to clients or colleagues via courier, especially if they’re unfortunate enough to have 25/5 speed FTTN NBN.

For those people who need to accelerate their productivity and protect their valuable content without compromising style, Western Digital Corp has just launched the new WD brand My Passport SSD in capacities up to 2TB.

With a sleek, compact metal design and blazing fast speeds powered by NVMe technology, the new palm-sized drive allows home and business users to save, access and protect the content that matters without having to wait for ages watching their data get copied onto the drive.

Susan Park, vice president, Consumer Solutions, Western Digital commented on the launch:

“The new My Passport SSD delivers the speed, reliability and functionality consumers have come to expect from us”.

“It is a powerful and sophisticated solution for the everyday content creators, curators and hobbyists who need to move files quickly. The rounded corners, waving ridges and soft edges enhance the My Passport SSD’s portability and make it easy to carry, yet also distinctly recognisable as a member within WD’s award-winning My Passport product line-up.”

Built for Everyday Creators
Now more than ever, people are looking to empower their productivity by keeping their files and increasingly large content libraries with them.

Creators can move and edit high-quality content nearly twice as fast with the new My Passport SSD compared to the previous version of the drive, saving time to do more. Whether on a laptop or desktop while at home, in the office or on the go, professionals can reliably store their data on this drive.

The New Look of SSD Performance
WD’s My Passport SSD is designed from the ground up to provide reliable performance and a touch of luxury, inside and out.

The bold metal design is both stylish and durable. It feels great in the hand and fits comfortably in a bag or pocket, enabling consumers to bring their content wherever life takes them and keep productivity flowing.

Available in a range of modern colours, including Grey, Blue, Red and Gold, consumers can choose the drive that best fits their style.

The new My Passport SSD offers the technical features users need and want, including:

  • Blazing fast NVMe technology with read speeds of up to 1050MB/s and write speeds of up to 1000MB/s.
  • Password enabled 256-bit AES hardware encryption to help protect valuable content simply.
  • Featuring shock and vibration resistance and drop resistant up to 1.98 metres.
  • Included software to make it easy to back up large files to your drive or a cloud service account3.
  • USB 3.2 Gen-2 technology with a USB-C™ cable and a USB-A adaptor.
  • Ready to use out of the box and compatible with Mac® and PC.

Pricing and Availability
The My Passport SSD is backed by a five-year limited warranty and will be available from September 30 in the 500GB, 1TB and 2TB capacities in Grey at select e-tailers and retailers including JB Hi-Fi, Harvey Norman, Officeworks and Amazon.

The new drive has a RRP of $189 for 500GB, $319 for 1TB and $629 for 2TB respectively. Additional colours will be available later this year.

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This reads like an advertisement.


Is it pretty standard to post marketing releases verbatim with no clarification as to where Ausdroid/WD marketing begin and end though? Presenting it instead as “Company X has announced a new product. We’re excited for an update to product Y because blah blah blah. Here’s the press release from Company X: [insert a clearly quoted marketing release here]” would be a simple elegant solution in future if you want to keep posting press releases in this manner. I never said anything about judging or reviewing, so I don’t understand how your TARDIS comment is relevant. Browsing through some recent articles… Read more »


Why don’t people speak up more over copy-paste of corporate press blurbs?
From being slapped down hard, on calling out ‘articles’ that were little more than paid ads, in years past. If we’re not allowed to call an ad, an ad, despite what the staff poster wants it called, then what’s the sense in wasting time and energy in bothering to complain?


Very well put. It is common practice here on Ausdroid though. I tried to give similar feedback to Duncan about a recent Google maps article, but he got defensive too.

An excuse of only having 5 minutes to push out an article isn’t a good excuse if it sacrifices professionalism. Unfortunately it leads to Ausdroid being taken less seriously as a media company than they’d like.