As previously noted, the crackdown is coming off the back of a significant profit drop and loss of subscribers. With such a plethora of options in the streaming content market, that’s hardly surprising. What is surprising is that not only is Netflix fast-tracking the password crackdown, they’re fast-tracking a cheaper, ad-supported account option.
In a letter to employees, the company has made a note that the service changes were to be rolled out by A4 2022. This is the password sharing blocks and the ad-supported accounts, presumably to have a refuge for password-sharing subscribers.
What this looks like for subscribers is not entirely clear at this point, but we’ll see soon enough. What will you do if your password sharing is blocked by Netflix?