Google’s ad blocker for ‘Bad Ads’ in Chrome fires up in February 15

Google’s previously announced plan to introduce an ad-blocker for Chrome which targets ‘Bad Ads’ will go into effect on February 15 next year.

Google, as an ad company, has a lot at stake when it comes to getting your eyeballs in front of the ads they’re selling. This means rooting out and stopping what are deemed as ‘bad ads’, the ones which slow down the internet, or take over your whole screen or even worse. As part of their mission to improve ads, they joined the Coalition for Better Ads, who yesterday announced the Better Ads Experience Program.

Google’s Chrome browser will begin blocking any ad which doesn’t adhere to the standards outlined in the program from February 15, with Google saying:

Starting on February 15, in line with the Coalition’s guidelines, Chrome will remove all ads from sites that have a “failing” status in the Ad Experience Report for more than 30 days.

There’s a way out for any site found to be using ‘bad ads’ with a review program available that site owners can submit their site for review once the problem ads are removed.

It’s a good move by Google, as well as the other companies. Like it or not, the web is not free and advertising pays for it. If the sites you depend on for content (like Ausdroid) uses ‘Good’ ads, then consider supporting them and adding the domain to your exclude list on your ad-blocker.