You know what they say, never text drunk or tweet angry right? Well unfortunately there’s plenty of people who don’t think before they tweet, prompting Twitter to ask them to. In early testing, users on iOS were prompted when there were particular trigger words in their tweets.

While the early algorithm was a bit hit and miss, there were plenty of users who did adjust their message before hitting the go button:

We learned that:

  • If prompted, 34% of people revised their initial reply or decided to not send their reply at all.
  • After being prompted once, people composed, on average, 11% fewer offensive replies in the future.
  • If prompted, people were less likely to receive offensive and harmful replies back.

The new feature is already rolling out to all users on Android and iOS who have English as their default language. It will be interesting to see the end result as this becomes a common prompt on the social platform. Regardless of the outcome, it can only be a good thing that Twitter is taking some responsibility for the content on their platform.