We’ve known for some time this has been coming, but Netflix, it seems, is ready to crack down on password sharing. A FAQ on the company’s website outlines how accounts are intended to be used and how it is detecting anomalies.
For starters, there really isn’t a bulletproof way to prevent password sharing from occurring; they’re just making it harder for now. The detection of devices is based on IP address, device IDs and “other account activity”. Those with a bit of networking nouse will know the IP address detail won’t be hard to overcome, but exactly what other data is being used may make it more difficult.
What is interesting is the now removed comment on the FAQ noting:
To ensure uninterrupted access to Netflix, connect to the Wi-Fi at your primary location, open the Netflix app or website, and watch something at least once every 31 days. This creates a trusted device so you can watch Netflix, even when you’re away from your primary location.
If you are away from your primary location for an extended period of time, your device may be blocked from watching Netflix. You can request a temporary access code to continue watching.
As has been the case for some time now, devices that are new to an account, or remote from others may require verification. This is a pretty simple case of a four-digit 2FA code emailed to the account holder.
How effective the changes will be is unclear, but it’ll certainly cause a stir if, or when they do drop the changes.
We use Chromecasts with Google TV at home for all of our Netflix viewing This approach to password sharing suggests I should make sure to watch something on my phone before going on a work trip so my phone doesn’t somehow end up getting blocked. That’s annoying.
I couldn’t watch Netflix on a mobile anyway, far to small. But if I am away I take my tablet, which has pre downloaded my watch list so I don’t use data.
I don’t blame Netflix cracking down.
Ironic that Netflix encouraged password sharing to get the numbers up now they want to block it . Their last major attack on consumers was their geoblocking of watching from outside your local country are .