According to the New York Times, Netflix has informed internal employees that the company is planning to launch a low-cost subscription service with ads by the end of 2022, and will also crack down on account sharing more severely.
It’s a fact of the market right now that, with the exception of Apple TV Plus, almost all of Netflix’s competitors offer or have announced related subscription services containing ads. For example, in March of this year, Disney announced that Disney+ will launch an advertised but lower-priced package.
It is not yet known how the new package price will affect users’ subscriptions. As a heavy user of Netflix myself, more than anything else, I’m more concerned about its ability to consistently deliver great content, as long as the price isn’t too outrageous, of course. At least one thing is for sure, advertisers probably are very optimistic about the change right now.